Working with Team Novo Nordisk, we built more personal stories with the riders to create opportunities for fans to connect and for people living with diabetes find inspiration for their own lives.
For these flagship films, I wrote and developed the scripts, directed the voice performances from the featured riders, and composed the music.
In an era of growing uncertainty for global science and research, A State of Denmark wanted to position its ecosystem as a haven for international research talent, as well as celebrate the collaborative mindset that has driven the scientific community here for decades.
We decided to transform a historic monument into a statement about collective brilliance to illustrate that history while challenging the pervasive "lone genius" myth that tends to erase the collaboration behind history's greatest breakthroughs.
A large-scale bust of renowned Danish physicist Niels Bohr stands tall outside of Copenhagen University, and for this year’s Open World Scientific conference, we built to-scale busts of key collaborators that he once brought to Copenhagen from around the world — some unsung, some legendary — and reunited Bohr with a striking constellation of his counterparts. Hoping to reframe the visual language of scientific legacy and echo Bohr’s notion that science and progress cannot stand alone.
In a move to shift the narrative around sexual health, we helped AIDS-Fondet, the leading Danish non-profit organization dedicated to combating HIV and AIDS, launch a new campaign to educate a new generation about the benefits of PrEP, a pill that effectively prevents the transmission of HIV.
With the normalization of hookup apps and mainstream explicit content, casual sex is more accessible than ever before. But in order to embrace this, we had to get around strict ad restrictions. Depending on the channel, each ad was adjusted just enough to bypass the respective media platform's algorithm, ensuring that the message reaches the screens of the target audience — and leaving the rest to their imagination. This approach allowed the message to get across all types of media.
Along with the Lead Brand Designer and Creative Director, I helped lead brand workshops with the entire company to determine the essence of the organization and reflect it in the brand we were defining and evolving simultaneously.
Having done rebrands with older, more established companies, this undertaking was quite different—we were branding a startup as it grew without abandoning the tenants that made the culture strong.
It turned out very strong, but we’re evolving it constantly.
I was the chief writer for the launch of the SOUNDBOKS Go writing all of the main marketing messaging, the product terminology, press information, as well as defining consumer comms + social media strategy.
Over my time at SOUNDBOKS, I conceptualized and scripted dozens of videos ranging from community support and product intros to major brand initiatives and product launches.
I also did the voiceover work for a large portion of the videos.
Working with the Brand Experience & Partnerships team at SOUNDBOKS, I helped to develop, name, and define the mechanics of community initiatives for Social Media and live events.
These initiatives were always quite purpose driven and had to engage global audiences that had never interacted with us—as well as make sense in the canon for our most loyal participants.
Recruitment Campaign
As the main writer from Tribe on the project, I helped to develop the lexicon and create pieces to help NAPA elevate their workforce image in the job market to appeal to a wider range of potential applicants.
Open Enrollment Brochure
As the Affordable Care Act started to take effect in the corporate world, The Weather Company turned to Tribe for internal communications help. I helped to concept the initial campaign, and I wrote the chief pieces used to communicate companywide changes during the first year. I also developed the "Stop, Drop, Enroll" line. You’re welcome.
Vision Book
Change management is one of the most difficult areas of corporate communication. Working with the PR department of the JMH hospital system, I helped develop the language of the company vision to create a more consistent voice across existing locations and new acquisitions.
Employee Development Program
As a copywriter with a unique perspective on the "Millenial voice", I wrote and helped establish a more approachable, intuitive language to encompass Turner's new learning and developmental principles.
Culture Magazine
I worked directly with Tribe's Creative Director and the head of GP's corporate communications to re-format the company’s annual magazine and develop new content to engage more employees. For the first four issues, I conducted all interviews and wrote every feature.
